About Me

Lee Biderovsky is an expert product and branding photographer living the dream in Australia’s culture capital, Melbourne.

She’ll whip up a flat lay faster than you can pop the kettle on (N.B. will happily opt for a strawberry daiquiri after 2pm), and she’s helped a wide variety of clients (including jewellery designers, restaurateurs, interior and events stylists, homeware retailers and more) bring their visions to life.

Lee’s knowledge of photography and social media make her an invaluable resource when it comes to building better branding in 2019, and working with her takes the stress out of finding a photographer who not only gets you, but gets the work done, too. Her easy to follow, have-fun-or-go-home approach makes working together an absolute breeze, and whether you’re looking to build out a specific campaign, want to raise overall brand awareness or are more focused on developing your own personal brand, she’ll make you look hotter than Liam Hemsworth on a sunny Australian beach.

And it’s highly possible you’ve already seen some of her work! Lee’s creative flair has seen her featured by the likes of Mama Disrupt, Little One Magazine and Modern Wedding Magazine. She’s a two-time Finalist in the Pink Lady Food Photographer of the Year Awards, scored silver in the VIPP Awards, and is a Mouth of Mums Awards 2011 nominee. She’s a member of the AIPP, Business of Food, Females in Food and the Victorian Chamber of Commerce, and holds a degree in Media and Communications, majoring in Journalism and Radio Broadcasting. (It’s safe to say you’re in great hands, don’t you think?)

Let’s Work Together / How Lee Works:

Don’t get left in the digital dust! The most successful brands are the ones who’ve got beautiful social content and striking websites, and while some have the time to create their own images, it’s a deceptively consuming task that requires equipment, knowledge and energy that’s hard to come by in the midst of running a business. Rather than trying to navigate the process on your own, let Lee, an expert, do the heavy lifting for you!

One of her biggest passions is helping people tell their stories visually, and she’s worked on a wide range of projects to transmit messages big and small. Her ability to hone in on what clients want (even if they’re having trouble articulating it) is one of her biggest strengths; she may not be a mind reader, but she’s pretty damn close! She’s a great listener, and you’ll find she’s easily able to anticipate your needs, sometimes before you’ve even thought of them. They don’t teach that level of attunement; you’ve either got it or you don’t! The seamless communication leads to lightning-fast results, meaning you can spend more time doing the things you love, rather than trying to translate what’s in your head to somebody less instinctively adept. Because nobody likes a headache, right?

Whether you’re looking to build out a corporate campaign, want to focus on raising awareness for your small (but growing) business, or you’re just keen to work on developing your own personal brand with some killer headshots, Lee does it all - she has experience across the board, with an emphasis on food, product and interior/exterior corporate branding photography, as well as personal branding photography for clients on a mission to better market themselves. Regardless of the project at hand, her approach is both professional and fun, which is a rare and unbeatable combo!