Once you pop, you can't stop!!

I know, I know, I stole that tagline from a very well-known brand, but it’s SO very true for Popstic Ice cream, that I just couldn’t help myself. Once you’ve tried one of their hand-made, quality ingredient ice creams, nothing else seems to compare.

They’re creamy, dreamy, delicious and full of flavour. I get excited each time we have a shoot together because I get to sample yummy new flavours. Best. Job. Ever.

Kendra and Som started off as clients, but they have become far more than that to me and when the dreaded Lurgy meant all events and functions were cancelled and they lost pretty much all their business, my heart broke.

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Lee Biderovsky
Client Case Study - Around The Table Food Photography

So what exactly IS Around the Table? Simply put, they are nutritious, delicious, chef-prepared fresh meals that feed a family of 4-5. They are designed to be enjoyed by the fussiest of kids, and if you have a family that’s bigger or eats bigger portions, you’re able to order extras with the meal. You can order weekly using a subscription service, or just ad-hoc if you prefer. I’m so in love with this service and can’t wait to see it go from strength-to-strength

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Lee Biderovsky
How to stay visible with great photography in this new Economy

This week I had the pleasure of having a chat with the lovely Business of Food Mentor, Jane Del Rosso.

Jane has created a weekly series of bite-sized tidbits with specific specialists in their fields, relating to food of course. I was delighted to be asked to share my opinion on how food photography has changed in this new normal and how businesses have been able to use this time to change their business model with the use of enticing food or product photography to elevate their brand to the next level. Plus check out some before and afters below the video!

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Lee Biderovsky
Personal Branding Photography Showcase - Bianca from Freedom From Food

Bianca and I met at a networking group a couple of years ago and we had an instant rapport. I’m not sure why, but I’m putting it down to her lovely, warm, caring nature and my natural charisma hahaha!

We’ve since become good friends, but prior to that we were colleagues. I visited her for her Hypnosis services and she became a Personal Branding Client. And I absolutely LOVE how her images turned out and what she’s done with them. She’s used them on her website at www.freedomfromfood.com.au , as well as on social media platforms and EDMs. I’m so proud of how far she has come!

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Lee Biderovsky
6 Ways to Always Look Fantastic in Photos

Photography tips and tricks to help you look your best.

From school yearbooks to friends’ weddings, we’ve all been in front of camera at some point or another and if you’ve recently looked at a photo with disdain then this post’s for you. If you know that you’re going to have a lens pointed in your direction in the near future, below are six simple ways to get better results.

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Meirav Dulberg
Arriba!! It’s a Mexican Food Photography Fiesta!

When Kendra Plastow Styling and I dreamed up this Mexican Food Fiesta shoot – in collaboration with The Eclectic Creative Studio and Rustique Vintage – we envisioned bold colour, bright reds, oranges, a pop of blue and yellow, contrasting against beautifully rustic furniture pieces.

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Meirav Dulberg